Nurtz. I’ve been using that word a lot lately. My phone’s autocorrect has accepted it as if it were one of my son’s sight words- but, her, for, to, she, him, nurtz. But I think its an appropriate word to describe the last few days. “Crazy” or “insane” just won’t cut it. Nurtz. The last few days have been totally nurtz. (Which is just another way to say nuts. I guess I should have cleared that up earlier.)
Last week, I made the Kindergarten video. This came after several of my friends (shout out to my friend, Lauren, who may have cried over chocolate ganache) were completely losing their minds about sending their babies to big school. Tears, sobs, gnashing of teeth. It was all around me. But it wasn’t me.
When I dropped my precious baby boy off at Kindergarten last year, I boo-hooed like a baby. I ran down the hallway, completely mortified that so many people saw me with snot dripping from my nose. I came home and cried and wailed and ate frosting out of a can and wrote an article for Huffington Post to document the heartache.
But then I got over it.
On the first day of this school year, I went to my friend’s house and had a mojito and breakfast casserole and sat by the pool, thankful for the quiet. I ran errands, uninterrupted, and sang with the radio and did a podcast and some writing. But I still managed to eat frosting out of a can, too. Go figure.
So that’s what inspired the video. You’ve seen the video. 35 million people have. That’s insane, right?
NO! THAT”S NURTZ.
I’ve been making videos for a while now. I’ve had several go semi-viral at 5-10 million views, and that completely blew my mind. But that whole 35 million thing is insane. I’m sorry. I mean, it is nurtz.
Within a few hours, Viral Thread, Unilad and Daily Mail contacted me and asked for permission to share it. Little did I know, the nurtz-ness was just beginning.
While I was sitting at a softball game, I received a message from my hilarious friend, Rach at RachRiot. She said a friend of hers from the TODAY Show was looking for me.
“What Today show? Like Albuquerque Today? Des Moines Today? Podunk, Arkansas Today?” I inquired.
No. The legit Today Show.
So, I sat in the parking lot at our local ballpark and replied to an email from someone at NBC . (I won’t mention her name because you may stalk her and ask her to put your uncle who plays the ukulele with his toes on the Today Show.) And yes, I did mention that any personal phone calls from Fallon would be greatly appreciated and encouraged.
The next day, Kathie Lee and Hoda shared the article and video. Kathie Lee and Hoda. Not Kathie Lee Jenkins and Hoda Watson from Little Rock. I’m talking about the real Kathie Lee and Hoda. What’s the word I’m looking for? Nurtz.
The emails kept pouring in- asking my permission to share the video. I did a phone interview with Fox 10 Phoenix. People were sending me photos of my face on Fox stations across the country. One of my best friends sent me a clip of the video that they heard on XM radio. Us Weekly asked for an interview. Yes, I said frigging Us Weekly! I also know the video will be shared by other outlets as well, and I can’t divulge those yet, but we’re talking national television. Say it with me now- nurtz. Totally nurtz.
And in the midst of all of this, I’m at home- here in my little southern town, promoting my books (find them on Amazon!) and speaking at local events and libraries and book clubs. I thoroughly enjoy that. I thoroughly enjoy sharing my writing. That’s the point of all of this, you see? I don’t want to just be another funny viral woman. Don’t we have plenty of those?
Don’t get me wrong! I love all of the coverage that I’ve received. I love that people are flocking to my social media pages. I love to see my platform and fan base grow. It’s a blessing. But it’s all part of such a bigger plan.
Writing. That’s what I do. Yes, I sit in my car and rant about girls who look ridiculous taking selfies. I’ll post a humorous status update about dog crap. That’s all fine and good. But writing- the written word- stories- tales- a body of work that makes someone feel something whether it be laughter or tears- writing. That’s what I was meant to do.
I can’t just be a funny video woman, because, let’s face it– no one is going to watch me when I’m 75 and riding in the passenger seat of my husband’s Lincoln Towncar and I’m fussing about a spaceship taking up all the parking spaces down at the SAS shoe store. No one will want to watch that- but maybe they’ll want to read it in my book.
So, yes, this is nurtz. But in such a beautiful, positive way. The coverage and attention and seeing my sleepy, puffy morning face plastered all over the television is nurtz. But it’s getting my name out there. People know who I am. Those are the people who I hope will read what I write. Those are the people I write for. I write for myself, yes, but I also write for you.
In closing, I must add that this entire week has also been incredibly bittersweet. I just keep thinking about my mama and how over-the-moon she would be about all of this. Any time I was featured in the newspaper or on the internet, she boasted about it for days. I’m certain she’d be flipping out right now. She’d probably say, “Susannah, this is nurtz.”
No, she wouldn’t.
I miss and love you, Mama. Part of me thinks you might just be witnessing this nurtzness after all.